Cave, Sweet Cave
Client: State Street Global Advisors
Agency: McCann NY
Investing in gold has a reputation of being a short-term risk shelter. We wanted to remind investors that this seemingly “short-term” shelter can actually hold long-term benefits.
Director: Björn Rühmann
ECDs: Mike Hahn, Ryan Blank
GCDs: Tom Greenwood, Daniel Prado
Art Director: Molly Schenkel
Copywriter: Alyssa Loffredo