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MDY Mid-Cap Cup

State Street Global Advisors

How do we get investors to care about the overlooked mid-cap market? By speaking their language, golf. With the help of two golf legends, we demonstrated how the middle can truly make all the difference.




Full launch - long format










Broadcast :30










Pre-Launch










Social













To prove that the middle makes all the difference, we invited some of our top clients to play without their midle clubs at the first ever Mid-Cap Cup event with our guest of honor and LPGA legend, Annika Sörenstam.








now let’s see it all together...





ECDs: Mike Hahn, Ryan Blank
GCDs: Tom Greenwood, Daniel Prado, Gene Campanelli
CD: Courtney Inge
Art Director: Molly Schenkel
Copywriter: Alyssa Loffredo
direcror: Mac Elderidge
Production Company: Backyard


1 Silver Effie
2 Bronze Effies
Clio Awards Shortlist