MDY Mid-Cap Cup

Client: State Street Global Advisors
Agency: McCann NY

How do we get investors to care about the overlooked mid-cap market? By speaking their language, golf. With the help of two golf legends, we demonstrated how the middle can truly make all the difference.

Pre-Launch

To prove that the middle makes all the difference, we invited some of our top clients to play without their midle clubs at the first ever Mid-Cap Cup event with our guest of honor and LPGA legend, Annika Sörenstam.