The 5 month sprint.
State Street Global AdvisorsState Street came to us back in May with the desire to relaunch their brand, as well as multiple other lofty goals, all to be launched within 139 days. 🤯️
In that lack of time, we shot our 2 spots...
we gave them a new look...
we turned our 2D TV stories into 3D Times Square stories...
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and we took on that mighty square...
we asked everyone there to help us break a world record...
and they delivered...
so we surprised them with a special guest to help us celebrate...
14 days later, we turned the New York Stock Exchange gold in celebration of 20 years of GLDM. It began with a giant, driving bar of gold. A two day road trip from Texas to The Big Apple!
14 days later, we turned the New York Stock Exchange gold in celebration of 20 years of GLDM. It began with a giant, driving bar of gold. A two day road trip from Texas to The Big Apple!
We also gained some fans along the way.
It may in fact be the Weinermobile’s cousin.
Once arrived, we parked our bar right in front of the NYSE,
for the 20 Years of Gold celebration.
(after, of course taking her on a joy ride around the city, thoroughly enjoying people’s reactions.)Once arrived, we parked our bar right in front of the NYSE,
for the 20 Years of Gold celebration.
